One benefit of living through a deep recession is that the hard times have a way of spurring innovation.  A rising tide lifts all boats, but the opposite can be said of a falling tide.   During recessions, inefficient businesses and business models either evolve or die.The few exceptions tend to be in “recession-proof” industries like higher education.  But, as we’ve discussed in prior posts, this recession has had a way of rattling industries that have never before been rattled.  

One of these is the sleepy market for college textbooks. Read the rest of this entry »