The HS Dent Financial Blog
Indian Consumers Buying Levi’s Jeans on Installment Plans: Signs of Credit Bubbles to Come?
August 24th, 2009 by Charles SizemoreAmericans are used to buying cars and appliances on installment plans, but clothes?
The Financial Times reports that Levi Strauss & Co. will be offering its jeans on an installment plan to Indian consumers.
India has had a vibrant consumer economy for years, driven by a rising middle class. We view this as a positive for the world economy; more Indian consumers means more global demand, after all. But in our view, Levi’s installment plan marks a move in a very different direction. Read the rest of this entry »
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